Wilkmazz’s Trademark Glossary (First Edition)

Trademark is one of those things that has a language of its own. If you’re not up on your legalese, trademark terms can get confusing pretty quickly. That’s why we’ve compiled a glossary of some of the most frequently used terms, so you can feel confident as you move along the registration process. You’ll notice that some of the pages blink blue— that means that there are extra resources jam packed inside that page. Click the page text to be redirected to these extra resources!

Pro tip: If you’re trying to view on your phone or tablet and having trouble, try rotating your screen to landscape orientation!


Written and Created by: Olivia Phillips – 11/7/18

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Disclaimer:  Although this resource may be considered advertising under applicable law and ethical rules, the information in this resource is presented for informational purposes only. Nothing should be taken as legal advice. Reading this resource does not form an attorney-client relationship with us. An attorney-client relationship is formed through a signed engagement agreement. If you would like further information, wilkmazz pc would love to help you out! Feel free to reach out to holler@wilkmazz.com with any questions.

Photo by Pisit Heng