Trademark Monitoring FAQs

You’ve registered a trademark, congratulations! After all that time it took to come up with the concept of your mark, make it a reality, and get it through the registration process, you better take care of that thing like it’s your first born child. That’s where trademark monitoring comes in.

You may be asking yourself, “WHAT the heck is trademark monitoring?” Or you might be asking, “WHY the heck do I need trademark monitoring?” And you might have a few other questions flying around in that big, beautiful brain of yours. Believe us, you’re not the first to be confused by these kinds of details, so we’ve done our best to address the most frequently asked questions surrounding trademark monitoring in the video below!

Click the link here to fill out our trademark monitoring request form!


Don’t want to watch the video?

It’s fine, we get it, informational videos tend to bore us, too. Although, we bet we could change your mind….

Here’s what you missed:

Q. Why is monitoring my trademark necessary?

A. The overarching answer is, for peace of mind. If you don’t actively monitor your mark, it could become diluted, which means your trademark is no longer unique to your product. When this happens, other people can start using your trademark, without your permission. You know how everybody says Kleenex when they mean tissue? Kind of like that.

Q. What does the wilkmazz trademark monitoring service entail?

A. In a nutshell, we monitor for any newly filed trademark applications that are similar to, and thereby potentially infringing on, your registered mark.

Q. How do you monitor my trademark?

A. Great question! Not to toot our own horn or anything, but our monitoring service is a little more comprehensive than a simple, one-time Google search. We take the information you provide us, input it into our systems, and generate a weekly report of the new trademarks that have begun the registration process. Because we know how important retaining trademark protection is, our team manually reviews this report and makes recommendations based on whether or not any marks look confusingly similar.

Q. What happens if you find a trademark that’s similar to mine?

A. First, we contact you and let you know! From there, we will schedule a call to fully diagnose the issue and create a plan of action.

Q. How much does your trademark monitoring service cost?

A. We charge $200 annually on a “per mark” basis. This means that if you only have one trademark you’d like us to monitor, our services are a $200 flat fee, and you’re paid up for the year! If you have 2 trademarks, it’s $400 upfront for the year, and we monitor both. And so on, depending on how many trademarks you have. You get the idea.

Q. Do I get anything else with the monitoring package?

A. You get one free call annually to discuss your trademarks and our service, even if no potentially infringing marks pop up on our radar! Winner winner, no infringing trademarks (that’s definitely something people say).

Q. Where do I sign up?

A. We thought you’d never ask. Click here to answer our brief questionnaire, where we collect all of the important information. Once you’ve filled out the questionnaire, our team will reach out, confirm the details of your request, and if you give us the green light, we input your information into our systems. From there, you can sit back and relax. We’ve got you covered.

Anything questions didn’t answer? 

We can’t stress enough how crucial it is that you protect your brand with trademark monitoring. If you still have questions about trademark monitoring, or you’re on the fence about whether or not your trademark should be monitored, please reach out to us at We’re always happy to chat.

Written and Created by: Olivia Phillips – 11/1/18

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Disclaimer:  Although this article may be considered advertising under applicable law and ethical rules, the information in this article is presented for informational purposes only. Nothing should be taken as legal advice. Reading this article does not form an attorney-client relationship with us. An attorney-client relationship is formed through a signed engagement agreement. If you would like further information, wilkmazz pc would love to help you out! Feel free to reach out to with any questions.

Photo Credit: © Marten Newhall